Do you think that when it comes to marketing your business, referrals are not that relevant? If you do then you must be kidding yourself…

The power of referrals is the best form of marketing yourself or your business as it is by word of mouth between friends and professionals who have encountered your service and wish to inform others who could benefit from it. Getting a referral is like getting a gold star for all the good work that you have done for someone and they now wish to pass on your services to someone else who could benefit. Referrals normally come from a trusted source who has already benefitted from your service or built a good relationship with you through professional networking.
For recruiters or clients, referrals are very cost effective. They are seen as a great form of public relations and advertising.

Asking for referrals can sometimes be an issue as they have to be built on secure foundations. The time to ask for a referral is when:
• You’ve introduced someone to one of your contacts who awards them a placement or project
• You have successfully completed a placement for a client
• You solve a problem for someone who wants to return the favour in some way
• Someone thanks you for providing a good service

It’s also worth mentioning that the rewards for referrals can be very beneficial too, either by the way of a gift or further business referrals in the long run. It is seen that new contacts that you have acquired due to referrals are better clients to have. This is because they will have greater faith and trust in the service you are providing and will use you on a regular basis.

To discuss referring a candidate or our recruitment service to a friend or colleague, contact me on david.drew@grlaw.com.au