Using social media to create a brand identity, as a legal secretary!
The average person uses social networks such as Facebook, Twitter, and You Tube for catching up with friends, posting pictures of drunken nights out, or watching last week’s episode of your favorite TV program. These websites can also be used as a self-marketing tool, in order to give yourself an online presence and identity as a professional legal secretary, and get one step ahead of the competition!
Using Facebook to boost your professional profile!
When beginning you job search as a legal secretary you need to ensure you are creating as much online personal exposure as possible. Creating a professional Facebook profile is a great way of getting yourself noticed by employers on the web, and a key personal marketing tool.
Here are some top tips to developing your profile page!
Creating a new Facebook page dedicated entirely to your legal professional career:
- Ensure you are in corporate attire for your profile picture. A potential employer will not consider your application for a job, if your professional picture is of you on your holidays in Mexico in a sombrero hat, with a shot of tequila in one hand, and a chicken burrito in the other!
- Regularly update your status regarding your position and the role you require. E.G Clare is an intermediate legal secretary, currently seeking a position in insurance litigation for a top tier law firm in the SydneyCBD area. Getting all of the appropriate information across to a potential employer is key. This way within the first 30 seconds they know who you are, what experience you have, and what job you are looking for.
- Add all of your professional contacts to your friends. networking is key part of your brand, ensure you build as many legal contacts as possible and make sure they know who you are, and what job are looking for.
- Add legal agencies and law firms to your friends. Research the consultants from the top legal recruitment agencies, and the HR managers from the law firms, See if they have their own professional profiles.
- Post comments and messages to the agency consultants regarding the current job market and positions vacant. All of these points will increase your brand awareness.
The Golden Rule
In order to build and maintain a positive and professional brand identity, you must not mix work with pleasure.
- Do not add personal friends to your professional Facebook profile, an employer does not know want to know where you and the girls are going for dinner on Saturday!
- Do not add personal pictures to your profile, the HR manager at a top tier firm will not hire you if there are drunken pictures of your girlfriends hens do all over your professional page.
Log onto the blog next week for our next installment, on how to boost you online profile as a legal secretary!